SMOL Is Your 6 in 1 Reversible All-Weather Jacket That Packs Small
Founded by a small group of travelers, SMOL was conceptualized out of the need for a lightweight, warm, eco-friendly and cruelty-free all-weather jacket that’s affordable and simplifies your everyday life.
Most jackets nowadays are either very big and bulky (a hassle to carry around if you want to stay nimble while on the go) or they are very lightweight but don’t keep you warm when late autumn or winter come around.
From Conception to Design and Rollout
One of the biggest issues the team at litetravel.co experienced when looking for a great all-weather jacket is this new tendency to load jackets with useless gimmicks you’d never use and that cost an arm and a leg.
So they set off on a mission to create a jacket that’s brilliant at 3 things: keeps you warm, packs small so you can stay nimble while on the go and makes you look great!.
The answer was SMOL – a 2020 successfully launched Kickstarter project that combined fashion and function into a high-quality jacket, designed with attention to details that really matter: warmth, lightweight, stylish design, environmental awareness and a dedicated commitment to not using any animal products.
SMOL – a literal game-changer for jackets
Whether you’re a daily commuter, an occasional city breaker or a frequent traveler, SMOL is your perfect companion, come rain or shine.
Its versatile reversible design that includes a compact vest and a hooded jacket gives you the flexibility to wear it 6 different ways to match your style.
Plus, it’s 100% animal-free, providing you with lightweight warmth without the need to harm animals for comfort.
“Most jackets nowadays are made with the goose or duck down and this comes at a much greater price than you take time to consider. Through extensive research, we learned that animal cruelty is still very present even in facilities that say they provide responsibly sourced down. We are very happy to say that SMOL is 100% animal-free and cruelty-free and will always remain that way!” said the founders.